Businesses are comprised of brands, and many celebrities have them as well. But what about everyone else? Do you need a brand? As Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” It’s a compilation of who you are, what you value, what you want to do, and what you have already done. Every person in the market for a job should develop a personal brand, especially as a well-developed one helps you to stand out to potential employers.
Establishing Your Brand
If you’re trying to create your brand from scratch, there are several things to think about. Rachel, Hiring Expert at Eaton, provides 4 steps to consider when crafting the core of your brand: “(1) tell your story in a way that makes your audience care about you; (2) practice your message and get feedback from a safe audience that will be honest with you; (3) be honest with your message – do not be afraid to be who you are – but you do not have to share all of who you are all at once; (4) embrace technology – but only those that you will use and keep up with.”1
Promoting Your Brand
After you’ve decided what you stand for, it’s time to make sure you can express that to potential employers. Design (or find someone else to design) a personal logo. Print personal business cards with your logo, contact information, and area of expertise to give to contacts you meet at networking events. Upload the logo to your social media accounts, and consider it making your profile picture or cover photo.
When you use social media, it’s important to make all of your accounts cohesive with one another. Everything you post is a representation of yourself, so it needs to fit within the parameters you set for yourself when you brainstormed your brand. Dustin, Hiring Expert at HP Inc., explains, “You may also consider creating an active presence on industry blogs or popular web pages. Comments sections in popular blogs or other sources of information are turning into great spots for recruiters to identify passionate and talented individuals in their respective fields.”2
Your brand is a representation of yourself to the rest of the world. When designed cohesively, it will make a strong impression on those around you, especially potential employers. Now go #GetThatJob!