You already have the social media accounts, so you might as well use them to your advantage. And since you’re on the job hunt, why not combine the two? While LinkedIn is the standard digital tool most job seekers use, it doesn’t have to be the only one. It’s time you put your Facebook and Twitter accounts to good use as well! How do you do that? Prepare to find out!
Maybe you believe that “only old people use Facebook,” but that doesn’t stop you from having an account. Besides, it’s people older than yourself who are likely the ones hiring for jobs - which makes Facebook the perfect tool to start your job hunt.
Aliyah, a Hiring Expert at HP Enterprise, provides an excellent process for ensuring your Facebook is job-quality. She explains that you should keep in mind “picture; profiles; security; activity; and Facebook Groups.”1
Picture: Your picture should be a professional shot just as you’d use on a CV or LinkedIn.
Profile: Fill out the bio of your profile, and include keywords related to the type of position you’re seeking. This will make it easier for recruiters to find you. Additionally, if you are using two separate profiles (one personal and one professional), change up your name on your personal profile. Otherwise, recruiters WILL find both - and even with a different name, they still might. It’s always a good rule of thumb to not post anything on your personal profile you wouldn’t want a potential employer to see.
Security: Be sure to make your professional profile public. A recruiter should not encounter difficulty trying to contact you. If you have two profiles, set your personal one to private (although this still does not guarantee that it won’t be found).
Activity: Remember that everything on which you like, comment, or share can wind up on your own timeline. If it’s something inappropriate, refrain from liking it.
Groups: Join Facebook Groups with companies in which you’re interested. Most companies also have a hiring page - follow that, and frequently check for updates of new job postings.
Although Facebook is not the primary source for job finding, it’s a good tool to have in your belt. And because not many people use it for that purpose, you’ll be filling a gap that will give you a leg up in the job world.
With its 280 character limit, Twitter doesn’t exactly seem to be the best platform to post a resume. However, if used correctly, it can act as an excellent tool for networking!
Rachel, a Hiring Expert at ADP, explains that the best way to maximize Twitter for the job search: “Be sure to follow organizations and people in the field you'd like to work for. Many companies tweet about new job opportunities as they arise, so this is a great way to stay alerted and to then apply on their websites.”2
Because Twitter uses hashtags (or as the old folks say, “pound signs”), Rachel points out that “you can find opportunities by searching relevant hashtags such as #hiring #careers #jobopening #Internshipopening etc. or more specific hashtags to your industry of interest, such as "#TechJobs.”
Twitter also provides an excellent opportunity to discover more about the companies in which you’re interested. Follow a multitude of them, and figure out which ones you relate to most based on their posts. Twitter can also keep you up-to-date on the current happenings of their companies - handy information you can casually toss in if you land an interview with any of them. After all, it’s always good to be prepared.
Although Twitter and Facebook aren’t commonly thought of as tools to help you find a job, that doesn’t mean they can’t be. By using these resources, you’ll tap into a hole of opportunities of which most people aren’t even aware.