March 2, 2018
In today’s society, social media has become an almost integral part of our lives. It’s how we stay in touch with friends and family across the world, share photos, and even shop. The ways we use social media are ever-changing and growing by the day, so it makes sense that these platforms can also benefit you during your job hunt. To find your dream job via social media, however, you may need to adjust how you search.
Choose Your Platform
While you may love finding the perfect picture to post to Instagram or cracking jokes and posting memes to Twitter, the reality is that if you’re looking for a job, those platforms are probably not going to be where you’ll find one. That isn’t to say it’s impossible; you could certainly hit the jackpot by interacting with your favorite brands on Twitter or Instagram, but most professional recruiters live on LinkedIn, which means you may need to as well. Nell, a hiring expert from Pitney Bowes, says “Participate in social media in a way that will make you stand out in a positive way. You could write a blog about things that are happening in your industry and post it via LinkedIn. You can reach out to people in your network and ask them for an informational call to get advice. Be sure to follow the companies that you are interested in; that way you can stay in the loop on if they are hiring or hosting a career fair.” 1
Polish Your Profile
This advice goes for all social media profiles, regardless of whether you intend to use it to get a job. By now, you’ve probably heard this a hundred times, but it is worth repeating. Employers don’t want to see pictures of your wild Saturday night or read posts laced with profanity or offensive views. And while it may seem like common sense, there are still people who lose their job over inappropriate social media posts. So now that we’ve covered what not to post, let’s look at what you should include in order to find that dream job. Ashlyn, a hiring expert from Worthington Industries, offers her advice of perfecting your LinkedIn profile: “As far as LinkedIn goes, this is basically your online resume, so you want to add as much detail as you can. For starters, be sure to have a professional headshot as your profile picture. You will also want to include what type of position you are looking for in your headline; this will help recruiters find you. Be sure to add relevant work experience as well as any associations or societies in which you participate.” 2
Do Your Research
Now that your profile is ready to go, start seeking out companies you’d like to work with and take note of how they present themselves on social media. Study where they post, and then reach out. Stephanie, a hiring expert from AT&T, says “You can start by connecting with local businesses across their social channels and engage with them by expressing your interest in obtaining a career with the respective organization. You should also make sure to follow the businesses on their social channels so that you see jobs they may post.”3 You should also try to find recruiters for the company on LinkedIn and reach out to them. They will have the most information on hiring and the ability to get your resume to the people who need to see it, even more so than a social media manager who is running their Twitter feed.
Finding a job through social media is about dedication more than anything, so be prepared to spend some time finding companies and reaching out. You’ll probably hear a lot of no’s, but hang in there and wait for the yes!