Answered by Rachel, Hiring Expert at Eaton, on Wednesday, June 25, 2014
One approach is not necessarily better than the other; it really depends upon the nature of your site. Are you looking to present a more mature, professional approach or something catchy, funny, or just a bit odd? Will you be proud to have people associate you with the website name? Will you happily pay the money to have the name and logo printed on all of your stationary if it is needed? Will this drive up new business for you or potentially frighten people off because they do not associate it with your services? These are the questions you need to ask yourself prior to going live with your site…keeping in mind that once you put it out on the web it is there indefinitely. Whatever option you chose as long as you feel that it is true representation of you, your work, and your professional identity then you have made the right decision.