/ Asked by N
On LinkedIn, is it ok for me to follow more than one company, other than the one I currently work at? I follow other companies in my industry, but when I look at other peoples profiles, they are only following their own company. Do I look bad/like I don't want to work where I currently am, or is it ok?
Answered by Mike, Hiring Expert at Avery Dennison Corporation, on Friday, December 12, 2014
For the most part, I wouldn't be too concerned about following multiple companies on LinkedIn.  As you follow different companies and Groups, you expand your network, making it easier to connect with individuals in similar roles at other companies.  You can often use these connections for advise in dealing with problems or situations that are common in specific industries or positions.  Also, you may want to follow certain companies because there are attributes of that company that you would like to learn more about.  For example, our company is heavily focused on innovation, so I have followed several companies and organizations that demonstrate a high level of innovation so that I can observe and learn from them.  


Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, December 12, 2014
Not at all.  In fact, I would encourage you to follow multiple companies.  This will help to keep you abreast of what is happening at each of these companies (i.e. as they post updates to LinkedIn and other social media).  Going forward, this will help you to get a feel of those companies that are doing things that are similar to your own passions.

Regarding how it make look to others, I personally think it is important to have a diverse set of companies that you are interested in and following.  Company representatives generally do not read anything into the companies that you follow on LinkedIn, other than you have diverse interests.  Also, as other companies recruit you, LinkedIn can provide tools to those companies to connect with those who follow them.  Therefore, it can be a competitive advantage for you to follow multiple companies.  
Answered by Emily, Hiring Expert at Praxair, Inc., on Friday, December 12, 2014
This is a great question.  LinkedIn has revolutionized the way professionals network and share information, and it is also becoming one of the most popular job-search sites.  Many people fear that if they spend time on LinkedIn, connecting with and following other companies, that this will be misconstrued by their employer as prospective job –hunting.  In reality, I think that connecting with other companies is a great way to learn best practices from similar industries and to stay on top of developments in your field.  Making connections in other companies can even make you a better employee since you will be able to leverage these contacts to get ideas on how to solve specific problems, reach a larger consumer base, etc.  Go ahead and follow other companies in your industry - maybe even your competitors – You will become a better informed employee for doing so.
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