/ Asked by Joe
I like social media and use it constantly. I'd love to work in social media for a company when I graduate. Given social media is often looked upon as a hobby or recreational, how could I sharpen my skills to make myself the best candidate for social media jobs when I graduate next year?
Answered by Charlene, Hiring Expert at Gap Inc., on Tuesday, June 23, 2015
It's great you are thinking ahead and trying to set yourself up for success when you graduate. Looking for a career in somehting you are passionate about and identifying skills that will make you the most desirable candidate is a good plan. As a starting place, look for social media jobs that are posted and see what skills are required.  Second, look on LinkedIn for individuals who are doing social media for companies, connect with them, see what groups they are members of or are following and see if you can set up a quick meet and greet where you can start exploring career paths within that field.   Third, keep your work on social media  focused with a purpose and solicit feedback from friends, family and professionals.  Good Luck and again, great for you for thinking ahead and setting yourself up for success when you graduate. 
Answered by Stephanie, Hiring Expert at Asurion, on Tuesday, June 23, 2015
Many companies are turning to social media as a means of employment branding. This is great news for someone like you, who wants to work in social media for a company someday. As companies increase their social media presence, the need for employees to oversee those accounts will increase. In order to make yourself a competitive candidate, take a look at current job postings in the field at companies in which you'd like to work. Pay close attention to the requirements section and use it as a checklist to enhance your skill set.

Also, while you're still in school take advantage of opportunities at your university.  Take electives that relate to social media (public relations, digital marketing, etc.), become involved in student organizations that relate to social media, and visit the professionals at the career services office to find internship opportunities in order to gain real-world experience. Do anything you can to build your experience and resume. This will help you stand out among other candidates when you begin applying for jobs. 

Good luck!  
Answered by Kaitlin, Hiring Expert at Textron Inc., on Wednesday, June 24, 2015
There are more and more companies that are incorporating social media positions into their headcount within their businesses. It is such an integral part of a business now because customers are constantly using social media to stay connected to their favorite brands and companies. First, take advantage of what you have at your disposal at your school. Start to research classes such as Journalism, Marketing, Public Relations, etc that could enhance your skills for after you graduate. Since you are still in school review job postings within social media to have a better idea of what companies are looking for with an entry level individual within that department. There might be some skills or experiences you already have or could easily obtain through an internship, seminar or college course. Good luck!
Answered by Stephanie, Hiring Expert at AT&T Inc., on Thursday, July 2, 2015
Social strategies are hot, hot, hot parts of branding and marketing plans across industries world-wide.  A savvy user of social media tools with an established personal brand can be GOLD to a company without a strong social presence.  All areas from employment branding and candidate engagement to product launches and social responsibility campaigns are directly impacted by a companies social profile.  If this is the area you want to pursue, work hard to build your personal brand, connect with companies who are already engaging on social and work on your network to find a place you fit in to the puzzle!  Good Luck!
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