Answered by Stephanie, Hiring Expert at Asurion, on Tuesday, June 23, 2015
Many companies are turning to social media as a means of employment branding. This is great news for someone like you, who wants to work in social media for a company someday. As companies increase their social media presence, the need for employees to oversee those accounts will increase. In order to make yourself a competitive candidate, take a look at current job postings in the field at companies in which you'd like to work. Pay close attention to the requirements section and use it as a checklist to enhance your skill set.
Also, while you're still in school take advantage of opportunities at your university. Take electives that relate to social media (public relations, digital marketing, etc.), become involved in student organizations that relate to social media, and visit the professionals at the career services office to find internship opportunities in order to gain real-world experience. Do anything you can to build your experience and resume. This will help you stand out among other candidates when you begin applying for jobs.