Answered by Stephanie, Hiring Expert at AT&T Inc., on Monday, November 9, 2015
Hi there! Thanks for asking an excellent and very timely question! More people should be thinking about this very subject at all levels of job searching. I think the first portion of your question has been answered handily by the other replies, but I wanted to take on the "Should" portion of your question. A great way to think about Social Media is how it can impact your personal brand. As we speak, companies all over the globe are seeking out ways they can leverage their social properties to further their brand and reach a larger potential audience through social channels. You can do the same thing by thinking about how you are representing yourself, what message you are sending...and last but not least, how you can use your social profiles to make contact with employers. Many companies have Facebook, LinkedIn, Twitter and Instagram accounts for their recruiting efforts. Following those feeds and connecting with the people who are running them is another great, and sometimes untapped, resource for getting your foot in the door.
So before you start following and engaging, take the advice of all the people responding to you here. Have a look at your social accounts. Do they create the picture you would like a future employer to see? Now is the time to clean it up, set privacy settings and think about your personal brand and how you want to put it to work for you. #lifeatatt