Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, December 11, 2015
Yes, you will definitely have to apply on their web site at some point, but there are some other things that you can do to help build your personal brand at a company. First, is networking. Go out to LinkedIn and for the companies that you are targeting, search for key leaders at those companies in your field (i.e. managers, recruiters, etc.). Connect with those individuals and after you have done so, reach out to them through LinkedIn to introduce yourself, explain your career goals, and eventually ask for an informational interview. This will help you to float to the top when opportunities arise. Also, you should physically get in front of company reps when possible. If they are at a career fair or other similar event, go to the event and speak with their representatives. What most will tell you is that they are looking for future leaders. Therefore, if you do not have it now, seek out leadership opportunities. This can be at work, in the community, at church, etc. For example, leading a key projects at work or leading a volunteer activity or group. It is this type of thing that will draw attention to your resume when you apply at the companies in which you have interest.