Answered by Dan, Hiring Expert at Mutual of Omaha, on Monday, November 30, 2015
Good question! With so much going on social media, many tend to forget about LinkedIn. LinkedIn is a great tool and asset to have for one’s professional growth and networking. At times it is not all about what you know, but who you know and that is when professional networking/ a LinkedIn profile comes in handy. First off, one needs to create a captivating bio with a professional photo. Next, research and search throughout LinkedIn for any professional groups to join or better yet create your own group. Before you do either, think about who you’re trying to attract. Then make your connections, be strategic in your connections and do not send the standard LinkedIn message. Try to make it a more personalized message. Finally, stay in touch with your connections and become a connector for others.