/ Asked by Debora
Hello, I have a BS in business/accounting with over 20 years of progressive experience leading to my current position as an Accounting Manager. I'm moving to a location with a very tight job market. Most of the job postings are for entry level positions. Any ideas of how I can market myself effectively to stand out from crowd?
Answered by Stephanie, Hiring Expert at AT&T Inc., on Monday, April 25, 2016
Hi there!  20 years is no small accomplishment, so congrats on that! It can be really difficult to move to an unfamiliar market, and whenever possible, I typically recommend securing a new position prior to making a big geographical change.  But let's face it, that's not how life always works. 

What methods are you using for looking for a new position?  In your situation, looking at advertised openings is a good kick off point, but perhaps the time has come to really activate your network.  20 years hopefully also equates to peer and leadership relationships that you could utilize to at the very least, make aware of your interest in a new role, and at the most, perhaps have a lead for you and maybe even a referral.  People can't help until they know there's a need!

Marketing yourself and taking care with your personal brand is something I never get tired of talking about!  Who better than you to create the story of your career and demonstrate the skills and accomplishments to be a successful hire.  Make sure your social profiles are robust, specifically LinkedIn.  Don't make yourself difficult to find!  If you see a job opening you are interested in, make sure the language used in the posting can be found in your resume and online profile.  Talk about your accomplishments in industry terms that will be of interest to your peers and hiring managers.  Take a look at some of the branding strategies of the people and organizations you respect and see if there are aspects of their style that work with how you'd like to represent yourself. 

Best of luck in your search!
Answered by Lori, Hiring Expert at Cigna, on Monday, April 25, 2016
Don't feel bad for being a stay at home mom. That is one of the most important "jobs" you will ever hold. Your question didn't mention your background too much, so I would say that the direction you go in can depend on your education. Do you have a college degree? If so, what was it in? If not, is there an area that would interest you? Also, are you looking for a full time role or part time role? Do you need a flexible work arrangement? These are questions you should answer before you do anything else. Then, it is best to evaluate your strengths and things that you enjoy doing in your spare time. Determine how those things can translate into a career. Develop a resume by looking online at samples based on your background. Network within stay at home mom groups and you may find people who know of opportunities, or at least be helpful in connecting you with others to network with. You have plenty of time to find a career that you will enjoy! All the best!
Answered by Marisella, Hiring Expert at American Express, on Monday, May 9, 2016
Great question! I would highly recommend updating and refreshing your resume/LinkedIn to reflect leadership verbiage such as manage, lead, oversee, execute, etc. It's important you position your qualifications as someone who has led projects and has leadership capabilities because you are a more senior candidate. 

Recruiters will often enter in search words based on the criteria of the job. You can also ask for feedback on your resume when you speak to recruiters, hiring leaders, etc. That way you can position yourself better for the jobs you are seeking. There are multiple ways to present your qualifications in a more experienced light. Hope this helps and good luck! 
Answered by Rachael, Hiring Expert at Merck & Co., Inc., on Thursday, May 12, 2016
Having more experience than requested on a job posting is not a bad thing at all. Most managers look to hire someone with good understanding of the principles, yet someone they can mold to fit their organization. That been said, I would suggest editing your resume and cover letter highlighting your expertise as well as achievements, along with your ability to learn things and adapt new environments. In addition, update your LinkedIn and other social media profiles highlighting your capabilities, and if possible, have your previous managers write recommendations regarding your work.
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