Answered by Stephanie, Hiring Expert at AT&T Inc., on Monday, April 25, 2016
Hi there! 20 years is no small accomplishment, so congrats on that! It can be really difficult to move to an unfamiliar market, and whenever possible, I typically recommend securing a new position prior to making a big geographical change. But let's face it, that's not how life always works.
What methods are you using for looking for a new position? In your situation, looking at advertised openings is a good kick off point, but perhaps the time has come to really activate your network. 20 years hopefully also equates to peer and leadership relationships that you could utilize to at the very least, make aware of your interest in a new role, and at the most, perhaps have a lead for you and maybe even a referral. People can't help until they know there's a need!
Marketing yourself and taking care with your personal brand is something I never get tired of talking about! Who better than you to create the story of your career and demonstrate the skills and accomplishments to be a successful hire. Make sure your social profiles are robust, specifically LinkedIn. Don't make yourself difficult to find! If you see a job opening you are interested in, make sure the language used in the posting can be found in your resume and online profile. Talk about your accomplishments in industry terms that will be of interest to your peers and hiring managers. Take a look at some of the branding strategies of the people and organizations you respect and see if there are aspects of their style that work with how you'd like to represent yourself.
Best of luck in your search!