/ Asked by Connor
I'm a college senior entering the pharmaceutical industry soon. I'm trying to come up with an elevator pitch to give about myself and my experience (both academic and internships). What points should I be hitting when conducting a pitch and what do you all believe potential employers are looking for in an elevator pitch? Any other suggestions would be greatly appreciated as well. Thanks!
Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, July 15, 2016
The most important thing to focus on in such an 'elevator speech' is to focus on those things that differentiate you from others trying to enter the same field as you.  For example, most candidates will have a degree similar to yours and a high GPA, so what about you is different.  In many cases, a differentiator is leadership ability.  It is one thing to get involved in activities outside of school and work, but what type of role did you play in these activities?  If you took on a leadership role in these or other activies, make that the focus of your speech.  Talk about your natural leadership skills and how you naturally migrated to them.  Just as important in such a speech is the manner in which you deliver it.  Being able to give the speech in a confident, but not arrogant way is key.  The listener must be able to make a judgement on your communication skills and how you will fit into their company culture based on your delivery of the speech.  Bottom line, like a resume, this speech must make the listener want to learn more about you and conduct a formal interview.
Answered by Stephanie, Hiring Expert at AT&T Inc., on Monday, July 18, 2016
Awesome question! It crosses all industries and is a skill everyone should cultivate. Your elevator pitch is 3 things: 30 seconds. What's your skill? What's your ask?

Now let's break it out. 30 seconds, because that is likely all you need (and have) to make an impression. Attention spans are short, opportunities are fleeting so practice your pitch and get it dialed in.

What's your skill? This can be the thing you offer the company you're after, the work you have been doing or the successes you've had in your field. What are your major assets? Craft them into words you can deliver quickly and confidently to leave an impression of your personal brand. What are your strengths or the things people have commended you on in your career (college or workforce)? Outside people can sometimes see our strengths better than we can, if you're having trouble pinning this down, ask!

What's your ask? You need to be able to talk about what you'd like to see happen next. Do you want a job? Do you need a door opened, so a contact? Do you want an information interview? Not sure on the ask? This can also be a time to talk about your motivations...I want to help do __________. I am inspired to pursue this field because of _________. These are great impression making statements.

Now try it out on some soft audiences! Be prepared to pitch differently to different people. You've got this!
Answered by Aliyah, Hiring Expert at HP Enterprise, on Monday, July 25, 2016
The above answer is great. My one advice is to remember, who are you as a brand? How are you different from the next pharmaceutical candidate? The standard answer of just your skills are good but also include something positive or transferable skill that makes you, well you!
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