Answered by Stephanie, Hiring Expert at AT&T Inc., on Monday, July 18, 2016
Awesome question! It crosses all industries and is a skill everyone should cultivate. Your elevator pitch is 3 things: 30 seconds. What's your skill? What's your ask?
Now let's break it out. 30 seconds, because that is likely all you need (and have) to make an impression. Attention spans are short, opportunities are fleeting so practice your pitch and get it dialed in.
What's your skill? This can be the thing you offer the company you're after, the work you have been doing or the successes you've had in your field. What are your major assets? Craft them into words you can deliver quickly and confidently to leave an impression of your personal brand. What are your strengths or the things people have commended you on in your career (college or workforce)? Outside people can sometimes see our strengths better than we can, if you're having trouble pinning this down, ask!
What's your ask? You need to be able to talk about what you'd like to see happen next. Do you want a job? Do you need a door opened, so a contact? Do you want an information interview? Not sure on the ask? This can also be a time to talk about your motivations...I want to help do __________. I am inspired to pursue this field because of _________. These are great impression making statements.
Now try it out on some soft audiences! Be prepared to pitch differently to different people. You've got this!