Answered by Traci, Hiring Expert at Accenture, on Tuesday, September 6, 2016
Social media is an amazing tool that enables you to research companies, interact with them, and also to put your best digital self out there! There is no denying the fact that in today’s world, some employers are doing much more than posting an application on their website and conducting interviews. They tweet about what they are doing in their markets and communities, they post to Facebook, have Instagram accounts, and I could go on. First and foremost, use this information to aid in finding the right company for you! Maybe corporate citizenship efforts at the company you plan to work for is important to you. Have they posted about it? Do you see photos? Blogs? Have employees or other organizations written about it? Use all of the information on social media out there to help aid you in finding a perfect fit, and then also be able to talk about it when you interview. Especially if social media is your thing, use all of the media companies put out there to learn as much about them as you can! Maybe you want to do more than just research though. This is where interaction comes in and it’s what puts the social in social media! Take note of the times an employer is hosting a web chat, a time to tweet questions, etc. You never know when your contact information is going to be shared with a recruiter or hiring manager because someone took note of your engagement online. Lastly, review your footprint online across all of your social media accounts and make sure your putting your best digital self out there. Look, its 2016 and my retired parents can find someone under a fake name or account on Facebook or Instagram, so you better believe a recruiter or other employee can. Start with your professional profile on LinkedIn and make sure it’s up to date and comprehensive. When you’re don’t with that, move on to your less professional accounts and bring them up to a semi-professional standard. Everyone can accept that you have a personal life, but what you don’t want is that one post from 6 years ago that you can barely find on your feed to stick its ugly head out and be what defines you. Get rid of it! This goes for pictures too!