Answered by Beamer, Hiring Expert at Textron Inc., on Thursday, October 6, 2016
When I ask possible candidates that question, I'm hoping they make me feel something. It's not as much about what you say, but how you make others feel because that is what they will remember. But, to give you a framework, start with what you are passionate about and tie it back to the prospective company and why it matters to them. For example, "I am a very creative person, I originally went to school for fine art and have loved creating new things my entire life. This way of being helps me approach problems differently as well as innovate and challenge the status quo."
Don't tell people what they can read on a resume, tell them the other, good stuff, make them feel something, and make sure it's important to them.