Answered by Stephanie, Hiring Expert at AT&T Inc., on Monday, January 9, 2017
Hi there! There are a lot of things you can create as part of the creation of your personal brand. A resume website, a video resume, a traditional resume, a carefully complete LinkedIn Profile, a honed elevator pitch, business cards etc.
Whether or not any of these things are going to be successful depends on a number of factors. So before you go all in, research the industry you are seeking employment in to try and discern what is going to make the most positive impact. If you want a marketing, graphic design, advertising styled job, then creating a dynamic website that demonstrates your skills and showcases examples of your work in a one stop spot could be awesome! If you are looking for a job where there is no demonstrable content and all the website includes is a version of your resume and how to contact you, then it might not be a good ratio of effort to impact.
If you are going to build it, make sure the content is relevant to the outcome you desire. Make sure it is up to date all the time, works as it should and doesn't result in a negative impression. But also keep in mind, building a website doesn't result in a job without you putting in the time. You will still need to network, make connections, apply to career sites and potentially information interview to get yourself the notice you need.
Best of luck!