Answered by Charlene, Hiring Expert at Gap Inc., on Tuesday, September 15, 2015
Clean is a great objective when it comes to social media, you also want to ensure it paints a very robust picture of your education, extracurricular activities and experiences. Most importantly make sure you have a complete profile, don't leave anything out that you can take advantage of to expand your exposure to the right employers. Start with your picture, be sure it is a professional head shot that only includes you in the picture (no pets please). Second be sure that you utilize the "headline" to capture what it is you are looking for, remember LinkedIn is a search engine. Your summary should grab attention and keep the reader wanting more information. The majority of the profile is your experience where you can highlight your experiences and skills. Be sure to use key words in your profile, go to a few employers websites, look at their job postings and the words they use in the job descriptions, roles and responsibilities, these are a great place to start. It is also a good idea to ask for recommendations on your profile, and ask each person to include specific skills and highlight specific examples of your experiences, this will offer a broad scope for future employers to view. And finally take advantage to include groups, and even look to join specific targeted groups this will be a great way to broaden the view and bring some focus to your profile. Best of Luck!