How to Research a Company
Take note of their current events
Search the company's web site, GlassDoor.com, and any other sites where there may be information about the company. Take note of the real world things that are happening at the company and ask questions about them. For example, you may find that a company recently rolled out a new product and you can ask something like 'I see that you recently launched XYZ product. Are there any other markets that ABC company is trying to break into'.
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Don't just research the company
If you already know the interviewers, I suggest looking them up on LinkedIn to get a better understanding of their background as well.
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Find commonalities with the interviewers
Back when I interviewed with my current company, I researched my interviewers ahead of time, and found commonalities with several of them. That way, when I came in to interview, we might talk about our interests, past companies, or other things to help break the ice before we dove into business.
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Explore the company's website
Establishing a frame of reference on the following should be beneficial in your preparation.
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Ask people you know
you should tap into your network and ask for opinions on the company. “Word on the street” can be a good source of information, but always take these opinions with a “grain of salt.”
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Find out the mission statement and company history
When researching a company, I would focus on the company's core values, mission statement, leadership team and products.
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Dig deeper than the general information
What are the services / products that the company offers?
  • How large is the company?
  • Other locations?
  • How many employees?
  • What is their philosophy or mission statement?
  • Do they have other locations?
  • Have they won any awards or received recognition?
  • Do they give back to the community?
  • Who are their competitors?
  • Research the executives and the person you are interviewing with
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Check the press
[R]eview recent press releases to learn what is new and exciting in addition to what some of the key challenges are they are currently facing.
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