Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, October 18, 2013
The first thing that I would recommend is networking. This would start by identifying the companies with which you have the most interest and utlize LinkedIn or other professional networking tools to identify leaders and decision makers in marketing at those companies. Connect with them through the service and request an informational interview to learn more about the company and opportunities there.
It is also helpful to become involved in on-campus organizations related to your desired field. An on-campus chapter of AMA, for example. Also, become involved in activites in the community such volunteering for Habitat for Humanity, or something along those lines. These are the types of things that can help to make up for a lack of industry experience and should be emphasized on your resume.
Preparing for interviewing is all about doing your homework. Research as much as you can about the company and ask throughtful and relevant questions related to this research. This shows the interviewer that even though you may not have the industry experience, you have gone above and beyond to prepare yourself for the interview, and in their mind, these actions could be repeated on the job. In summation, be calm and confident, but not over-confident, and arm yourself with facts and information about that company.