/ Asked by Stephanie
What is the best way to address a cover letter? I have heard that "To whom it may concern" and "Dear Sir/Madam" are too old-fashioned for today's job market. Is "Dear Hiring Manager" better? Thanks!
Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, November 8, 2013
I believe that 'Dear Hiring Manager' is a good salutation for a cover letter, however, I would not too caught up in that level of detail about a cover letter.  What is most important about a cover letter is to first, write it in a way that clearly demonstrates your level of interest in the company and the position.  As you would for an interview, do some research on the company and weave some facts, data, etc. about the company into that cover letter.  Make sure that you customize the cover letter for each job to which you apply.  Do not use the same cover letter for all applications.  Secondly, the cover letter shows that hiring manager a preview of your professional writing skills.  Both of these are key to a good cover letter which can pique the interest of the hiring manager who reads it.
Answered by Jennifer, Hiring Expert at Verizon, on Friday, November 8, 2013
Good question- if there is any way to find out the name of the hiring manager or recruiter (through people you may know at the company, the job posting, etc.) you can certainly address it to them. If not, I think it’s best to include the company name in your greeting so that it is tailored towards the positions, for example “Dear Company XYZ Hiring Manager:” As an overall you would want to tailor your cover letter to the specific company/role you’re applying to so this is a good way to start off.
Answered by Stephanie, Hiring Expert at AT&T Inc., on Wednesday, November 13, 2013
Excellent question! Hiring Manager absolutely works within a cover letter, but the important thing is to ensure that the letter itself doesn't feel generic. Focus more on the content and include specifics regarding the company and position to demonstrate your level of knowledge and interest.  Be sure you provide a high-level view of your qualifications - after all, the intent of the cover letter is to intrigue prospecitve employers to take a closer look at you, the candidate.  Best of luck!
Answered by Sharon, Hiring Expert at Mutual of Omaha, on Monday, December 16, 2013
Absolutely check in...it continues to show your interest in the organization. Sometimes 10 days in a large company can turn into 15.
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